Display Ads Promoting Amtrak Train Travel to NYC
New York City is one of the top destinations for train travel by Pennsylvanians, especially during the holiday season. So it’s only natural that the Pennsylvania Department of Transportation (PennDOT), in conjunction with Amtrak®, would want to promote this excursion. With PPO&S Creative Director Joe Knezic, I created these simple HTML display ads to encourage travel to NYC by train. The imagery combined with playful copy and subtle animation instills a sense of wonder — and nostalgia — in consumers who romanticize the Big Apple.
The ads below are separated into basic static frames for quick reference but I’ve also created a separate page to display the HTML ads in full action.