Electronic Waste Awareness Microsite
Keep Pennsylvania Beautiful approached PPO&S to help generate awareness about electronic waste (e-Waste) in the Commonwealth and a Pennsylvania law that contributes to the problem.
During the research and discovery phase, we arrived at another complication: Pennsylvanians do not know it’s illegal to throw electronic devices — like your smartphone — in the trash. So we needed to do more than make consumers aware of an issue. We had to also educate them on how to dispose of their electronics.
I worked with the creative director to develop a strategy for a microsite that can address the issue from all angles. The end result is an approachable user-centered interface that communicates information in a fun and easy-to-find way.