Hahnlen Electric is a small electrical contracting business located in Annville, Pennsylvania. The team at Hahnlen Electric consist of hardworking men who are genuinely good at what they do. Most people take for granted the importance of the work these men do. In addition, owner Dave Hahnlen possesses a sense of responsibility towards his community and many have benefited from the time and services he has donated.
I developed an identity that evokes two ideas: Hahnlen Electric’s authority in the industry and the “power” in their community-oriented values. The tagline, “Quality craftsmanship in all things electric”, lets the audience know that Hahnlen Electric provides a level of work that exceeds customer expectations.