Carlos Centeno | Graphic Designer and Front-end Web Developer

Identity for Kimberton Whole Foods


Kimberton logo with tagline: Real Food. Local Roots.
Displaying letterhead and business card
Letterhead and Business Card

After numerous concepts without a sunflower (per the client’s request), the client decided he could not part with the sunflower after all. He provided us with an illustration to use in the logo, which I believed did not reflect the company’s customer-friendly environment nor the quality of their products. To solve this problem, I re-created the sunflower, resulting in a logo that the client and his team loves.

Recognition: GOLD 2009 Service Industry Advertising Awards