Carlos Centeno | Graphic Designer and Front-end Web Developer

Sauder’s Buffalo Hot Eggs

Label on the jar
Product Labels
Point-of-purchase Display
Point-of-Purchase Display
Other concepts for Hot Buffalo Eggs label
Concepts that never saw the light of day.

Sauder’s Buffalo Hot Eggs were an interesting food product to design for. A jar filled with eggs in a red liquid is not alone an appetizing sight. To overcome this, I designed a bright label that focused the attention on the most important message: these are hot eggs in hot sauce! I hired Jim Starr to create woodcut-style illustrations of a chicken and a buffalo — buffalo is an American misnomer given to what is actually a bison — to add elements of fun and entertainment to the final product.