Website for Design & Branding Firm
Invictus is a Central-PA-based design and branding agency. As their contracted creative director, I was tasked with designing and coding a website that doesn’t just display their work but showcase their ideas.
Invictus has a deep appreciation for strong imagery, editorial design, typography, and minimalism. Jeff Beck, principal of Invictus, loves to surprise people with what I call “loud simplicity.” To achieve a visual and experiential representation of these concepts, I chose a two-color palette to maintain “simplicity,” while using the bright, red-pink to create “loud” moments. Subtle animations throughout the site are used to create interactive surprises.
The Project pages provide Invictus with the opportunity to publish case studies that are enriched with large photography, captions, testimonials, and client bios.
Under the hood, the site meets accessibility standards, has unobtrusive page-load times, is search-engine optimized and is mobile-friendly.