Website for the Humane League
In collaboration with Invictus, I provided web content strategy, art direction, front-end web development and CMS integration for Humane League of Lancaster County. The objectives were to create a website that was easy to navigate, complied with the latest web standards, and was reflective of the organization’s dedication and mission to shelter, adopt, educate, and protect.
Launched in late 2010, the website used color and various font treatments to make the content aesthetically appealing and easy to navigate and read. Custom animal photography was used predominantly throughout the website to engage viewers on a personal and emotional level.