Carlos Centeno | Graphic Designer and Front-end Web Developer

Packaging Design for Diamond Station Coffees

The client did not implement the proposed typography on the labels but the final product still looks great.

The design is based on a simple idea: Coffee comes from a coffee plant. Instead of branding Diamond Station with a grand tale about its exotic origin as most coffee brands do, I focused on the arabica plant itself, making an emotional connection between nature and the great taste of coffee.

Product display at Musser’s Market; you’re not going to miss this coffee when walking the aisle!
Old look dated back to 1995

I worked with illustrator Mike Fink to develop a beautiful rendering of the plant in order to not only bring attention to the packaging but also create a sense of intrigue for consumers who may not be familiar with coffee plants. The packaging has a minimalist and clean design so that it stands out on shelves. Rich, warm label colors convey the goodness packaged inside.

In addition, I updated the Diamond Station logo to make it contemporary.

Packaging and Labels Mockup