Branding for IT Company
Pierson is an IT company based in Mechanicsburg, PA. The team deeply cares about their work and the positive impact it has on businesses and communities. They felt their previous brand no longer reflected their vision and personality. They also wanted to use their website as a prospecting tool.
PPO&S’s creative director Joe Knezic and I worked together to develop an identity that playfully conveyed what he coined, the Pierson-to-Person approach. The new logo is friendly but its symmetry reflects the dedication to precision and quality behind the team members’ smiles.