About Carlos

I’m a multidisciplinary graphic designer with expertise covering strategy, design, branding, and user experience (UX). My projects have included design for brand identity systems, advertising, publications, websites, food packaging, corporate collateral, and social media. I’ve worked with clients big and small in the public and private sectors.

I began my design career at Dean Design & Marketing Group and Invictus and worked as a senior graphic designer at InsuranceNewsNet.com before landing at advertising agency PPO&S as an associate creative director. I studied graphic design at Messiah University, where I received my BA in Studio Art in 2006.

Design is more than a vocation for me. It’s a calling, or rather, a call to action to make my community and the world a better place; using my expertise and skills to inject goodness wherever I can. The late Milton Glaser—one of the most celebrated graphic designers of our time and someone I’ve admired for years—said he applied the principle of “do no harm” in his work. This may be too simplistic of a concept, but it’s an ethic that I hold to in my work as well: to never get involved in a project that will negatively impact people and the environment.

Expertise

  • Advertising
  • Art Direction
  • Branding & Identity
  • Graphic Design
  • User Experience
  • Web Analytics
  • Website Design

Who I’ve Worked With

Latest Awards

  • 2021 American Graphic Design Award
    Advertising, Harrisburg Symphony Orchestra   See Work Harrisburg Symphony Orchestra
  • 2021 American Graphic Design Award
    Campaign Logo, Pennsylvania School Bus Association Pennsylvania School Bus Association
  • Gold 2021 Service Industry Advertising Awards
    Total Advertising Campaign, Harrisburg Symphony Orchestra Harrisburg Symphony Orchestra
  • Silver 2021 Service Industry Advertising Awards
    Total Advertising Campaign, Smiles by Shannon Dental Smiles by Shannon Dental
  • Silver 2021 Service Industry Advertising Awards
    Annual Report, Pennsylvania Housing Finance Agency Pennsylvania Housing Finance Agency
  • Silver 2021 Service Industry Advertising Awards
    Integrated Marketing Campaign, Pennsylvania Liquor Control Board Pennsylvania Liquor Control Board
  • Bronze 2021 Service Industry Advertising Awards
    Website, Pennsylvania Coalition for Civil Justice Reform   See Work Pennsylvania Coalition for Civil Justice Reform
  • Platinum 2020 Hermes Creative Awards
    Outdoor Advertising, Harrisburg Symphony Harrisburg Symphony
  • Excellence 2019 Communicator Award
    Billboard, Harrisburg Symphony Orchestra Harrisburg Symphony Orchestra
  • Distinction 2019 Communicator Award
    Annual Report, Pennsylvania Liquor Control Board Pennsylvania Liquor Control Board
  • Platinum 2019 MarCom Award
    Annual Report, Pennsylvania Liquor Control Board Pennsylvania Liquor Control Board
  • Silver 2019 Service Industry Advertising Awards
    Campaign, Pennsylvania Liquor Control Board Pennsylvania Liquor Control Board
  • Platinum 2018 Hermes Creative Award
    Logo, Pennsylvania Pharmacists Association   See Work Pennsylvania Pharmacists Association
  • Platinum 2018 Hermes Creative Award
    Campaign Website, Pennsylvania Liquor Control Board   See Work Pennsylvania Liquor Control Board
  • 2017 American Graphic Design Award
    Direct Mail, Milton Hershey School Milton Hershey School
  • Platinum 2017 Hermes Creative Award
    Website, PPO&S   See Work PPO&S
  • Gold 2017 Hermes Creative Award
    Direct Mail, Milton Hershey School Milton Hershey School
  • 2016 American Graphic Design Award
    Logo, Pierson   See Work Pierson