Brand Identity for IT Company

Pierson is an IT company based in Mechanicsburg, PA. The team deeply cares about their work and the positive impact it has on businesses and communities. They felt their previous brand no longer reflected their vision and personality.

After the conclusion of our research, the PPO&S team landed on the phrase “Pierson-to-Person” as the emotional core that best captured Pierson’s brand essence. This inspired a playful approach to the company’s logo: friendly and bright, using symmetry to reflect the quality of their work, and arrows—symbolizing network connections—to form a smile that represent their dedication to being good people.