Diamond Station Coffees Packaging Design

The package design is based on a simple idea: Coffee comes from a plant. Instead of branding Diamond Station with a grand tale about its exotic origin as most brands do, the strategy was to disrupt this ubiquity and use a shrub unknown to most consumers as the focal point to capture their attention.

It was important to have a striking image, something that could not be missed when walking down the coffee aisle. I worked with illustrator Mike Fink to develop a beautiful and detailed rendering of the coffee plant to fill the face of the packaging.