Insurance Fraud Prevention Campaigns

The Pennsylvania Insurance Fraud Prevention Authority’s (IFPA) mission is to fight and prevent insurance fraud throughout the state. For more than a decade, IFPA has partnered with PPO&S to develop public awareness campaigns that educate consumers about insurance fraud.

Our team has conducted statewide research—in partnership with The Center for Opinion Research at Franklin & Marshall College—to understand public perception about insurance fraud and gain insight that would guide content development. Research is also conducted periodically to measure the impact of our campaign efforts. My responsibilities encompassed contributing to video concept development, art direction and design for digital advertisement and landing pages.