Logo for Community–Minded Grocery Brand

Client: Kimberton Whole Foods

Kimberton Whole Foods is a beloved grocery brand in eastern Pennsylvania. Their dedication to providing locally sourced produce and fair prices for young families to afford organic foods has earned them the loyalty of the communities they serve.

Kimberton has used a detailed drawing of a sunflower in its branding for years. It was personally significant to the company’s founder to work it into the new logo. Our team at Dean Design took the challenge head-on.

front of a Kimberton Whole Foods building
Storefront
Show front and back of business card
Business card

We simplified the sunflower without compromising the details that gave it character. And by combining it with clean type, a classy graphical approach, and earthy colors, the end result is an identity mark that modernizes the Kimberton brand while maintaining the local vibe its customers have grown to love and trust.